It is no coincidence that Stilson has produced four of the five highest grossing infomercials of all time and created over 3 billion in sales with just a handful of clients. Our pioneering attitude and unique fearless approach is combined with over 25 years of DRTV expertise. We offer our clients innovative excellence at every point in the value chain.
Fearless Creative is the driver behind every service we provide. We don't think anyone, including us, should do anything that's aimed at mediocrity. Our clients think that too.
Stilson works with companies aiming to build powerful brands and offer our expertise at any point in your creative process. Our capabilities range from consulting on specific DRTV issues to full-scale production and project management.
Some products don't work on DRTV. Let us tell you the truth about potential markets, necessary strategies and likely outcomes. We know where big success comes from and how to get it. We can help you do things right from the very beginning.
Getting a great product into a great infomercial and then getting it to consumers is a big, complicated, messy job. We can take the mess and make it simple for you with clear, results-driven strategies and comprehensive planning.
We think that projects fail because of fear. Conservative scripts, conservative design, and conservative products are the standard, and they fail because they don't stand out. People by products that they remember. People remember Stilson.
We make sure that great ideas are translated into brilliant visuals and sounds with well-planned shoots and sharp post-production work. Even the best ideas won't sell if they aren't matched with quality production.
Where and when a product is marketed speaks about the product itself. We will find the right media channels and time slots for your product. Our strategy-driven decisions in this area pay off.
Real success comes from happy customers. In consultation or as your full-service inbound call management, we can help you keep costs down and customers satisfied. Then we can track your success to promote constant improvement.
guide Stilson's fearless approach to creative and have produced the most successful Direct Response Television campaigns ever aired.
Comprehensive view of Stilson's work.
When BowFlex approached Stilson to produce a new direct response piece for them, the product was being marketed almost exclusively to men. Stilson identified a large female market for BowFlex and produced the piece accordingly. Emotion-driven scenes featuring female actors were introduced to ensure that women would connect with the product. They did and the product has become one of the most well-known pieces of fitness equipment ever created.
John Abdo brought a PVC prototype of the Ab-Doer to Stilson. That's it. No branding. No market research. Nothing. Just a PVC prototype. In 6 months, Stilson had helped him put his product into production, created a powerful brand image and launched an incredibly successful direct response spot that featured special effects, choreography and original music.
When Euro-Pro Operating wanted to look like a Fortune 500 Company, they asked Stilson to create their next infomercial. The company had been selling products through direct response television for years but wanted a high-end production for the launch of the Ninja Mega Blender. Stilson used vibrant images and feature film quality production to communicate the product quality.
Before HealthRider, as a rule infomericals sold products that cost under fifty dollars. When Stilson began creating a direct response piece to sell the $500 HealthRider, industry experts were at best doubtful and at worst scornful. Stilson forged ahead and created a revolutionary production that kept viewers interested, entertained and willing to buy.
After the unprecedented success of the first HealthRider infomercial, the industry and HealthRider wondered what Stilson could possibly do next. Stilson simply applied the same philosophies that had made the first production so compelling. The new, improved and highly entertaining spot nearly doubled the revenue created by the first production.
Owning and operating more than 20 free hospitals is hard. There was limited precedent for non-profits using direct response television. This is why Shriners asked Stilson to help them. Over a seven year relationship, Stilson created television productions featuring moving testimonials and more than a little magic.